Google Ads Management Service

Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the "Ad" label. 

Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially, it's the clicks that the advert generates that are billed. The price per click depends on your budget and how accurately your website matches the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. Google Ads (formerly, AdWords) is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google AdWords campaigns in just a few clicks. The IONOS experts create the optimal Google AdWords campaign based on your budget and on your website's content. Based on your website the most significant keywords will be analyzed and the ads created. You benefit from our many years of experience, so that you can reach potential customers with search engine advertising in a targeted and effective way for suitable search queries.

You might think that most internet users ignore Google Ads (formerly, Google AdWords) that have been marked as adverts and concentrate instead on the organic search results, but the high click rates of search advertising prove that this is not the case. In addition, clicking on a sponsored Google search result leads to a website that matches the search query just as much as a non-sponsored link. Why? Google will only show the adverts if they are tailored to the relevant keywords. Landing a good position for your advert on Google search results pages is not just a question of budget. To rank through search engine advertising, the quality of both the advert itself and the linked pages must be ensured. Google analyzes the relevance of your keywords to the products or services you offer. With the right Google AdWords campaign, high rankings on the Google search pages are easily achieved, even on a small budget.

The IONOS tool for search engine advertising was developed specifically for inexperienced online marketers. Google AdWords was designed in a way that provides step-by-step instructions on how to create a Google Ads campaign. However, there is a significant difference between an autodidactic and a professionally optimized campaign: An optimized campaign utilizes the know-how of experienced experts and relies on the use of the right keywords at the right time. This means you can reach more potential clients in a shorter span of time. Our service also saves you the time and hassle of having to get acquainted with the world of Google Ads optimization.

The experts from IONOS offer you a convenient SEA service for AdWords in place of a cost-intensive consultation from an SEA agency. We determine the right keywords for you that are used most frequently to search for your products or services. To do this, we analyze your page and take your branch environment into consideration to make your Google advertising as efficient as possible. You can then analyze the success of your Google Ads campaign directly using the search engine advertisement tool, set a monthly limit for your budget and thanks to the integrated statistics, you will always know how your campaign is doing.