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ellisiaShutterstockComing up with good ideas for your business name is no easy task. It requires a lot of creativity and patience. There are also a number of pitfalls to watch out for, like losing the connection with your company and unintended double meanings. But with a good amount of…
Elena KharichkinaShutterstockBefore you start doing business, you should check to make sure your business name is available. Using a business name that already exists can lead to a number of problems. Choosing a unique name will help you to avoid legal issues like trademark infringement and boost your brand…
Continuous stress at work is among the most common triggers for chronic stress and resulting illnesses. Emerging stress symptoms are often overlooked until it has already taken on a life of its own. By recognizing causes of stress early on, you can counteract them and build a…
Working for hours on end at the computer and a lack of exercise can strain your posture, resulting in tension and pain. With simple relaxation and breathing exercises, you can take precautions when things get stressful. Here are the best exercises to stay calm at work and in your…
When is product placement stealth marketing? You should maybe ask yourself this question if you promote products online in YouTube videos or social media. The FTC are consistently reviewing what is permitted in stealth marketing strategies, and what isn’t. Read on to find out…
Social responsibility is playing an increasingly important role for companies in aligning their activities with regard to fair working conditions and sustainable practices among others. The international ISO 26000 standard compiles examples across seven categories and shows…
An attractive brand that is recognizable is the basis for economic success. If you want to successfully pursue brand building, you should first define what values the brand stands for, what your target group is, which business goals are to be achieved and which marketing…
Around the world in seven steps. If you plan on becoming a digital nomad, preparation is half the battle. Regardless of your status – whether you’re an employee or self-employed – there are a few formalities you should take care of such as insurance before you commit to a life on…
Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of…
Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be…