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Create image descriptions (alt text) with Artificial Intelligence

Alt text (also known as "alt attribute" or "alt tag") is used to describe images on websites. MyWebsite Now uses Artificial intelligence (AI) to help you automatically create alt text for all the images you use in your website project. This article explains how to do this.

Note

Alt text creation with AI is not included in all MyWebsite Now packages.

Why is alt text used?

Alt text is used in the HTML code of a website mainly for search engines and screen reader applications:

  • Search engines: Image descriptions can increase the relevance of a website. More relevant websites are displayed higher up in search results, and can bring in more traffic.

  • Read-aloud applications: Blind or visually impaired individuals use read-aloud applications to better understand the content of a website. The alt text of an image is displayed in addition to the normal text.

Calling up the MyWebsite Now editor

  • Log in to your IONOS account.
  • Click on the Websites & Stores tile. If you have multiple website contracts, click Manage Website in the appropriate tile. The Presence Suite for this project opens.
  • In the Presence Suite menu bar, select Website Editor. MyWebsite Now opens in a new window.

Creating alt text for a screen element

  • Click on Content in the menu bar of the MyWebsite Now editor.
  • Move your mouse over the detail area and click on an image element. The image toolbar is displayed.
  • Click on Details in the toolbar.
  • Click on the AI symbol in the Alternative text field. The AI automatically analyzes the image and fills out the textbox.

Please note that this automatic creation of alt text is only possible once. Subsequent changes must be made manually.

This image shows the symbol for the possible use of artificial intelligence (AI) in the website.
This image shows the symbol for the possible use of artificial intelligence (AI) to generate the alt text.

Creating alt text for an image gallery

  • Click on Content in the menu bar of the MyWebsite Now editor.
  • Move your mouse over the detail area and click on a gallery element. The gallery overview is displayed.
  • Click on the desired image in the preview view. The details are displayed on the right-hand side.
  • In the detail view, click on the AI symbol in the Alternative text field. The AI automatically analyzes the image and fills out the textbox.

Please note that this automatic creation of alt text is only possible once. Subsequent changes must be made manually.

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