Search Engine Optimization (SEO)
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Search engine optimization means all measures to improve the position of a website for certain keywords in the natural search results of search engines.
This requires a lot of experience and continuous work. Even if you have managed to get the website to the top of the search results, you have to monitor the success regularly. Because even the competition operates search engine optimization. If competitors improve their position in the search result, this can lead to the fact that the own Website disappears from the front positions of the search result.