Search Engine Advertising
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You can place ads for certain keywords in search engines for a fee. These ads do not appear in the natural search result. Instead, they appear in the paid search result (usually on the right-hand side of the search engine) when searching for the corresponding search terms.
The amount of the advertising budget can be determined individually. In addition, you can determine whether the display should appear supraregional or regional. You will be charged according to the number of clicks on the ad. The higher the advertising budget, the better the position of the website for the specified keywords.
Search engine advertising is particularly suitable if your own website does not yet appear on one of the top positions in the search result, e.g. because it is not yet very well known or the competition of the search terms used is very large.