A strong online presence is essential for reaching your customers and increasing brand awareness. With modern website builders, you can quickly and easily create a professional website without requiring any programming knowledge. In our guide, we show you what is important when…
ChinnapongShutterstockSuccessful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used…
What exactly is a website? Who needs one, and what are the different options available for private users and businesses? There are solutions for beginners, which require no programming knowledge. These solutions, especially content management systems, have established themselves…
A club website can support a club in many different ways. It can be used to provide general information about the club, for recruiting members and simply for credibility. A club website can also be used to publicize event dates and report news. This makes a club appealing, not…
Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions…
Rawpixel.comShutterstockSome cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted…
Accessible websites remove obstacles: People with disabilities, the elderly, mobile users, or young visitors have different needs and demands when surfing the net. Many website operators have already implemented changes to make their sites more accessible to everyone. It’s not…
The website footer is the visual end point of a website. A footer summarizes important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s…
ESB ProfessionalShutterstockHow much is my website worth? If you’re considering selling your website, blog, or store it’s important to assess how much your website is actually worth. Profits and visitor numbers are among some of the criteria that designate a website’s value. But there are other important…
Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention,…
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