How to optimize for Voice Search (SEO)

How to optimize for Voice Search (SEO)

Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behavior and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…

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International SEO for multilingual sites

International SEO for multilingual sites

If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…

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SEO articles: 11 tips for better contentESB ProfessionalShutterstock

SEO articles: 11 tips for better content

What distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimization, duplicate content, and internal links to show you how to customize your site content and optimize…

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What is a canonical tag? An explanation

What is a canonical tag? An explanation

When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…

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What are the most important SEO terms? An overview

What are the most important SEO terms? An overview

Search engine optimization is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…

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What is hreflang? The HTML attribute for multilingual websites

What is hreflang? The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimizing the different versions for search engines need to be taken into account. To ensure that your efforts are…

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What are the best SEO tools? 11 tools comparedAndrii OrlovShutterstock

What are the best SEO tools? 11 tools compared

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and…

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How to optimize your website with AI SEOAndrii OrlovShutterstock

How to optimize your website with AI SEO

AI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And…

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What does Google know about me?

What does Google know about me?

Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically?…

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What’s the difference? Marketing vs. advertising

What’s the difference? Marketing vs. advertising

Marketing vs. advertising — what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other…

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