How to delete your eBay accountLorna RobertsShutterstock

How to delete your eBay account

Wrapped up your last bid or sold everything you wanted to? If so, you can delete your eBay account whenever you want. However, you’ll need to first make sure you don’t have any outstanding payments, fees or bids, and all your shop subscriptions have been canceled. Once you’ve…

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How to delete your Amazon account step by stepLorna RobertsShutterstock

How to delete your Amazon account step by step

To delete your Amazon account, you can use either the Amazon app or the desktop version of the Amazon website. We’ll explain both methods step by step to help you through each stage of account deletion, ensuring that your Amazon account and personal data are removed permanently.…

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How to delete an Instagram account step by step

How to delete an Instagram account step by step

An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social…

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How to delete a Telegram account for good

How to delete a Telegram account for good

Deleting a Telegram account is almost as easy as making one, as long as you bear some things in mind. We explain why people are making the move away from Telegram, how to completely delete your account, and what happens after you’re done. It’s important to know that you can’t…

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What is artificial intelligence (AI)?whitehouneShutterstock

What is artificial intelligence (AI)?

AI is one of the most exciting technologies out there and will continue to be in the coming years. Already, it’s being used in various applications, transforming both our personal and professional lives. But what exactly is artificial intelligence? We’ll take a look at different…

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What is semi-supervised learning?PeshkovaShutterstock

What is semi-supervised learning?

Semi-supervised learning blends the strengths of supervised and unsupervised learning, allowing models to train efficiently using a small number of labeled data points alongside a larger set of unlabeled data. This approach taps into the potential of unused data, making machine…

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How to use VLOOKUP in Google SheetsRobert KneschkeShutterstock

How to use VLOOKUP in Google Sheets

VLOOKUP in Google Sheets is a practical function for quickly finding values in a search query. You can define which columns should be searched, and Google Sheets will automatically search the columns from top to bottom for the search key value. Using the VLOOKUP formula in Google…

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How to delete your Twitch account step by step

How to delete your Twitch account step by step

Do you want to delete your Twitch account, but don’t know how to get started? If you’ve had enough of the livestreaming platform, deleting your account is as easy as 1-2-3. Be aware that deleting your account means that your name and data will be gone! If that step is too much,…

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How to delete a Google Account step by step

How to delete a Google Account step by step

In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard applications for many users. To access these services and their full functionality, an active Google account is required. But how can you delete a Google Account if…

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What is data mining? Analysis methods for big datakentohShutterstock

What is data mining? Analysis methods for big data

The volume of global data increases by about 40 percent each year, and companies are eager to tap into this steady rise of digital data in order to grow their business online. However, big data alone doesn’t provide insights. This is where data mining comes into play. These…

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Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 

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