AI prompts for small businesses

Unlock the full power of tools like ChatGPT for your small business, driving success and innovation with every conversation. We have collected right for you the most effective ChatGPT prompts, creating a continuously enhanced prompt library that helps you in every aspect of your operations.

ChatGPT, short for Chat Generative Pre-trained Transformer, is an AI language model published by OpenAI in November 2022. Transformers have put Generative AI onto a new level. ChatGPT processes input data into tokens and predicts subsequent tokens using its transformer architecture.

Prompts are the input statements or questions fed to ChatGPT, guiding the AI to produce relevant and accurate responses. Having the right prompts is essential for unlocking the full potential of ChatGPT.

Use these insights and prompts to take your use of ChatGPT to the next level. Start prompting right away!

AI prompts for E-Mail Marketing

Email subject lines with high open rates

Suggest [number] email subject lines for our next newsletter that will encourage high open rates.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• What the newsletter covers — [insert your newsletter content here]
• Email goals — [your email goals here]
  • [Primary Goal]
  • [Secondary Goal]
• Past successful subject lines:
  • [subject line example one]
  • [subject line example two]
  • [subject line example three]
• Formatting guidelines:
  • [your formatting guidelines here]

Email marketing strategy for small businesses

Design an email marketing strategy for small businesses to build and nurture their customer base.

Context:

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
  • [Target audience, age, demographics]
• Goal setting: Define the objectives of the Email marketing campaign (e.g., increase leads, conversions, or customer engagement)
• Content planning: Outline various types of email content, such as newsletters, promotions, product updates, and educational materials, that cater to the needs and preferences of the target audience
• Personalization: Describe how to personalize Email content and subject lines to increase open rates and engagement
• Frequency and scheduling: Determine the optimal Email frequency and send-out times to maximize results while avoiding overloading the recipients’ inboxes
• Testing and optimization: Explain how to conduct A/B tests on subject lines, content, and design to improve campaign performance
• Analytics and KPIs: Identify key performance indicators (KPIs) to measure the success of the email marketing campaign and suggest methods for analyzing the results
• Formatting guidelines:
  • [your formatting guidelines here]

The strategy should provide actionable insights and best practices to help small businesses create effective email campaigns that drive results and foster long-term customer relationships.

AI prompts for Paid Search Ad Marketing

Create attention-grabbing Pay-per-Click ad headlines

Create a list of [number] attention-grabbing Pay-per-Click ad headlines that highlight our core service offerings.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• Core services — [your core services here]
  • [Core Service 1] 
  • [Core Service 2] 
• Ad goals — [your ad goals here]
  • [Ad goal 1] 
  • [Ad goal 2]
• Inspiration:
  • [ad inspiration one]
  • [ad inspiration two]
  • [ad inspiration three]
• Formatting guidelines:
  • [your formatting guidelines here]

AI prompts for SEO & Content Marketing

SEO-optimized blog post headlines

Write [number] SEO-optimized blog post headlines that will achieve organic traffic and showcase our company's expertise or USPs.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• Your company’s area of expertise or USPs — [your company’s expertise here]
• Alternatively:
  • [your company’s product USP 1]
  • [your company’s product USP 2]
• Keyword focus — [your keyword focus here]
• Inspiration:
  • [blog title inspiration one]
  • [blog title inspiration two]
  • [blog title inspiration three]
• Formatting guidelines:
  • [your formatting guidelines here]

List of 10 engaging, captivating and SEO-friendly blog post titles

Generate a list of 10 engaging, captivating and SEO-friendly blog post titles based on [Keyword] for the [target group] aged [x-y] that does not exceed the SEO-friendly character range of 55-65 characters.

Please consider the following guidelines when generating the titles: - Use common sayings - Optimize the titles for search engines - tailor the titles for the specific target group and age range - is short and brings the topic to the point - creates interest by leaving a knowledge gap

• Formatting guidelines:
  • [your formatting guidelines here]
• Extra keywords: [x,y,z]

Texts for small businesses to improve their online presence with AI-driven content

Create [number] of texts for small businesses to improve their online presence with AI-driven content.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• Our industry expertise — [your industry expertise here]
• Your company history — [your company history in bullet points]
  • [bullet 1] 
  • [bullet 2]
• About your company: [your most important ideas in bullet points]
  • [bullet 1] 
  • [bullet 2]
• About your products or services: [your most important product or service features in bullet points]
  • [bullet 1] 
  • [bullet 2]
• Formatting guidelines:
  • [your formatting guidelines here]

Offer tips for small businesses on how to use AI-generated insights

Offer tips for small businesses on how to use AI-generated insights to inform about their branding and positioning strategies.

Context:

• About your brand: [your most important brand values in bullet points]

  • [bullet 1] 
  • [bullet 2]

• Why should small businesses use AI-generated insights for branding and positioning? Explain the benefits of using ChatGPT for small businesses in the following areas:

  • Identifying the target audience
  • Developing brand messaging
  • Creating a unique selling proposition (USP)
  • Analyzing competitor’s strategies
  • Monitoring and adjusting branding efforts. 

• Formatting guidelines:

  • [your formatting guidelines here]

AI prompts for Social Media Marketing

LinkedIn post ideas that highlight our industry expertise

Create [number] LinkedIn post ideas that highlight our industry expertise and drive engagement within our target audience.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• Our industry expertise — [your industry expertise here]
• Engagement goals — [your engagement goals here]
  • [Engagement goal 1] 
  • [Engagement goal 2]
• Inspiration:
  • [LinkedIn post inspiration one ]
  • [LinkedIn post inspiration two]
  • [LinkedIn post inspiration three]
• Formatting guidelines:
  • [your formatting guidelines here]

Blog post on the advantages of using AI-powered tools

Write a blog post on the advantages of using AI-powered tools for social listening and sentiment analysis to inform small businesses on potential strategies.

Context:

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
• What is social media sentiment analysis?
• Why should a small business engage in doing social listening?
• How to conduct a social media sentiment analysis in 4 steps?
  • Monitoring
  • Analysis
  • Calculation of Score
  • Comparison with Competition
• Name 5 important social media sentiment analysis tools
• Find at least one social media sentiment report template
• Specify at least 3 ways to improve your brand sentiment on social media
• Why is social media sentiment analysis mandatory even in small businesses?
• Formatting guidelines:
  • [your formatting guidelines here]

Instagram Reels ideas

Create [number] Instagram Reels ideas that showcase our brand values and engage our target audience.

Context:

• Target group/audience — [your target audience] alternatively [your target group]
• Our brand values — [your client’s brand values here]
  • [brand value 1] 
  • [brand value 2]
• Engagement goals — [your engagement goals here]
  • [Engagement goal 1] 
  • [Engagement goal 2]
• Inspiration:
  • [Reels inspiration one]
  • [Reels inspiration two]
  • [Reels inspiration three]
• Formatting guidelines:
  • [your formatting guidelines here]

Social media post ideas that highlight a person’s quote

Create [number] LinkedIn [other social media network] post ideas that highlight a person's quote and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] 
• The quote’s topical focus — [quote topic]
• Engagement goals — [your engagement goals here]
• [share post or comment on it]

Social media post ideas that highlight your participation in an event

Create [number] LinkedIn [other social media network] post ideas that highlight our participation in an event and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] etc.
• The event’s focus — [event focus topic]
• The event’s scope — [e.g. booth, talk, panel etc.]
• Participating Speaker / expert — [name of expert]
• Engagement goals — [your engagement goals here]
• [share post or comment on it] 
• [make users register]
• [make users visit our booth at event]

Social media post ideas that wrap-up your participation in an event

Create [number] LinkedIn [other social media network] post ideas that wrap-up our participation in an event and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] etc.
• The event’s focus — [event focus topic]
• The event’s scope — [e.g. booth, talk, panel etc.]
• Participating Speaker / expert — [name of expert]
• Engagement goals — [your engagement goals here]
• [share post or comment on it]

Social media post ideas that highlight your tips we’re sharing

Create [number] LinkedIn [other social media network] post ideas that highlight our tips we're sharing and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] etc.
• The post’s topical focus — [post topic]
• Engagement goals — [your engagement goals here]
• [share post or comment on it]

Social media post ideas that ask users to share your article

Create [number] LinkedIn [other social media network] post ideas that ask users to share our article and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] etc.
• The post’s topical focus — [post topic]
• Engagement goals — [your engagement goals here]
• [share post or comment on it]

Social media post ideas that highlight our newest podcast episode

Create [number] LinkedIn [other social media network] post ideas that highlight our newest podcast episode and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] etc.

• The podcast episode’s topical focus — [podcast episode topic]

• Engagement goals — [your engagement goals here]

  • [listen to the episode] 
  • [share post or comment on it]

Social media post ideas that highlight the partnership you recently agreed on/built

Create [number] LinkedIn [other social media network] post ideas that highlight the partnership we recently agreed on/built and drive engagement within our target audience.

Context:

• Target group/audience — [SMBs] / [public sector] / [tech startups] / [IT administrators] / [cloud engineers] 
• The partner — [partner’s name]
• The partnership’s focus — [goal of partnership]
• Engagement goals — [your engagement goals here]
• [share post or comment on it]

AI prompts for business tips

Resource on how small businesses can leverage AI to identify new market opportunities and expand their reach

Create a resource on how small businesses can leverage AI to identify new market opportunities and expand their reach.

Context:

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
• Why should small businesses use AI to identify new market opportunities and expand their reach?
• Explain the benefits of using ChatGPT for small businesses in the following areas:
  • [bullet 1]
  • [bullet 2]
  • [bullet 3]
• Formatting guidelines:
  • [your formatting guidelines here]

List of formats to communicate openly and transparently with the business’s stakeholder

Create a list of formats an owner of a small [industry] business can communicate openly and transparently with the business's [stakeholder].

Context:

• Goal — [your goal having the communication, e.g. creating a trustworthy relationship or upselling] 
• Key message - [your key message]
• Budget - [the budget you would spend for this format]

Metaphors that describe the benefits of your product/business

Generate a list of 10 creative and thought-provoking metaphors that describe the benefits of [product/business].

Please ensure that the metaphors:

• are relevant to the provided topic
• are original and imaginative
• effectively convey abstract ideas or complex concepts in a simple and engaging manner
• are short and to the point

Strategies for a small business on how to use AI for refining the segmentation of their customers

Outline strategies for a small [industry] business on how to use AI for refining the segmentation of their customers and targeting them.

Context:

• About your company: [your most important keywords on your business, industry, product]
  • [bullet 1] 
  • [bullet 2]
  • [bullet 2]
• What is customer segmentation?
• Why should a small business do customer segmentation?
• What are the most important customer segmentation criteria?
  • Geographic
  • Demographic
  • Psychographic
  • Behavioural
  • Persona-led
  • Predictive
• What are the advantages of automatic AI-driven customer segmentation?
  • Removal of human bias by algorithms looking at the data without any presumptions
  • Finds hidden patterns in data that a humans may be unable to detect
  • Automatic updating of segments in swiftly changing markets
  • Builds unlimited number and size of segments
  • Enables a higher level of personalization
  • Needs little maintenance or human interaction
  • Is highly scalable
• How do I address customer segment needs?
• While AI can certainly help you to understand audiences better, dividing your customers into smaller segments comes with its own issues. As the amount of data you collect and the number of groups you are speaking to grows, the whole task becomes more complex.
• AI machine learning levels complexity by automatically adjusting the marketing campaign to an individual segment and giving variables including:
  • Headlines
  • Email subject lines
  • Images
  • Copy
  • Colors
  • CTAs
  • Time of delivery
• Each marketing asset may have several of these variables as well as a number of different options for each. Machine learning algorithms may try out different combinations of these variable choices for each individual. 
• The effectiveness of each variation can be measured based on customer behavior, and the landing page, email, or ad can be edited to suit the next user in real-time. 
• Formatting guidelines:
  • [your formatting guidelines here]

Sustainable and eco-friendly practices

Recommend ways for small businesses to implement sustainable and eco-friendly practices in their operations.

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
• Discuss why sustainability is important for businesses
• Explain the benefits of adopting eco-friendly practices in business operations.
• Share practical tips on how to effectively implement sustainable practices, such as: 
• minimizing waste and promoting recycling
• sourcing eco-friendly materials and supplies
• encouraging sustainable commuting options
• the potential cost savings and long-term advantages of adopting sustainable practices for businesses in [industry]
• measuring and tracking the progress of the environmental impact
• conserving water

Specific tips for to train the employees in adapting and using AI for their daily work

Suggest specific tips for small businesses in [industry] to train the employees in adapting and using AI for their daily work including tool recommendations.

Context:

• Goal — [your goal, e.g. higher efficiency, creative output etc]
• Job function - [Your employee’s job description]
• Budget - [Budget for tools]

AI prompts for HR Management

Successful onboarding process for new hires

Provide a list of key steps to develop and implement a successful onboarding process for new hires in small businesses in the [industry].

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
• Discuss the importance of a successful onboarding process for small businesses.\ Outline key steps to develop and implement an effective onboarding process. 
• Consider following this steps:
  • Establishing clear onboarding goals and objectives
  • Developing a specific onboarding plan
  • Preparing necessary resources and materials for new hires
  • Assigning a mentor for supporting the new hires
  • Introduction to team members and colleagues 
  • Providing ongoing support to help the new employee adjust to the new role and succeed in their job 
  • Encouraging feedback throughout the onboarding process
  • Regularly evaluating and refining the onboarding process based on feedback and results.

Comprehensive and engaging job descriptions specific to the needs of the business

You are HR-GPT, a highly effective job description writer for a small business. You generate comprehensive and engaging job descriptions specific to the needs of the business.

Context:

• About your company and the job: [your most important keywords on your business, industry, product, job]

  • [bullet 1] 
  • [bullet 2]
  • [bullet 2]
  • [Job title]
  • [Department]
  • [Main responsibilities (in bullet points)]
  • [Key qualifications and skills required]
  • [Preferred experience level]
  • [Company culture and values]

• Formatting guidelines:

  • [your formatting guidelines here]

• Use the information above to create a well-structured, detailed and engaging job description that effectively attracts the right candidates for small businesses. The generated job description should be written in a clear and concise manner.

AI prompts for general marketing tips

Plan on how to build an online reputation

Create a plan on how to build an online reputation for a small business and manage subsequent online reviews.

Context:

• About your company: [your most important keywords on your business, industry, product]
  • [bullet 1] 
  • [bullet 2]
  • [bullet 2]
• Why is online reputation building important?
• Why is reputation management important?
• What do consumers care about when reading online reviews?
• What do business customers care about when reading online reviews?
• How to develop an online reputation building and review management strategy?
• How to detect relevant online review management networks to monitor?
• Build a real review management strategy. Tools for responding to online reviews and improving them?
  • Inviting customers, visitors, users per EMail
  • Consumers are more likely to consider using your business if they can see an active response to reviews
  • Consider how review keywords and snippets could work for your business
  • Consumers are more compelled to write and act upon positive reviews
  • Business customers are more reluctant to review - seek personal contact to motivate them
  • Encourage your staff to ask for feedback and send timely requests via email
  • Ensure your business has a presence on social media
  • Consider Linkedin when addressing B2B customers
• What to look for in online review management software?
• Formatting guidelines:
  • [your formatting guidelines here]

Recommendations for small businesses

Provide recommendations for small businesses on how to leverage AI-based analytics to optimize product & service pricing strategies to increase profitability.

Context: AI is about to allow even small businesses to gain even more accurate insights into customer preferences like never before by analyzing large amounts of data by integrating various sources such as social media feeds or accounting information or competitors pricing.

To keep up with these fast-paced changes brought about by evolving AI capabilities every day- businesses need smart decisions for effective pricing of its products and services. What is to be considered?

• About your company: [your most important keywords on your business, industry, product]
  • [bullet 1] 
  • [bullet 2]
  • [bullet 2]
• What is price optimization using AI?
• 3 ways small businesses can leverage AI to drive sales and revenue
  • Dynamic pricing
  • Price optimization
  • Personalized pricing
• Are there any constraints to pricing and AI?
  • Biased data
  • Lack of relevant context
  • Reduced human involvement
  • Resistance to change
  • Privacy concerns
  • Technical obstacles
• How can different customer segments be provided with adequate pricing?
• What role does your competition play when seeking the optimized pricing?
• Formatting guidelines:
  • [your formatting guidelines here]

Engage with your local community and build a loyal customer base

Suggest ways for small businesses to engage with their local community and build a loyal customer base.

Context:

• About your brand: [your most important brand values in bullet points]
  • [bullet 1] 
  • [bullet 2]
• share practical tips on how to effectively engage with the local community, such as:
• hosting local events
• participating in community projects
• support local causes (donations to local charities)
• collaborating with other local businesses
• using social media to interact with the community
• identifying the community needs and preferences 
• encourage employees to volunteer